Video Lesson - Guerrilla Marketing - Fundamental
"That ability to change is part of the DNA of Guerrilla marketing. There are two other parts to that DNA: The first is the ability to operate according to a very simple plan. Everybody can do that. The second part is committing to that plan. Not everybody can do that."
"Right here and right now, let me tell you the two most important things you should know if you're to succeed with Guerrilla marketing: (1) start with a plan and (2) commit to that plan. If you do those two things, you're off to the right start, and you're primed for success."
Jay Conrad Levinson is the creator of the first Guerrilla Marketing book. His books sold more than 21 million copies worldwide, appear in 62 languages and have become the most powerful brand in the history of marketing. The "Guerrilla Marketing - Classic" lessons, feature Jay in print, audio or video.