Guerrilla Institute by Guerrilla Marketing (Original since 1984)

Jon started his online empire in 2004 with the release of his first book, Fit Over 40. The success of Fit Over 40 propelled Jon into his second book, The Every Other Day Diet became the #1 diet book on the digital landscape, landing in the hands of over 200,000 customers. 7 Minute Muscle came next in 2008, and Jon became the first fitness author to have two Top 10 books on the Clickbank marketplace at the same time in 2 different categories (diet and fitness). In 2007, Jon began experimenting with a new way to get products online. He combined his training in NLP (Neuro-Linguistic Programming) and psychology with what became the world’s first “ugly” Video Sales Letter, or VSL and created Sellerator, the world’s first software-driven VSL copywriting system. Sellerator became the #1 copywriting course online, and remains so to this day. Jon remains one of the few copywriters in history to earn over $1B for his customers. Today, Jon’s focus is Email CopyPro. Email CopyPro is doing for email what Sellerator has done for the Video Sales Letter, allowing marketers without copywriting experience to generate A-List caliber promotional content and emails with a few clicks of the mouse.