Find Opportunity Where Others Find Obstacles

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Guerrillas know how to leverage their marketing to set themselves apart when their prospects and customers are price and value conscious.

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Be prepared to make your value matter to the customer

The path to becoming a proficient Guerrilla Marketer means being knowledgeable about how to market to price sensitive prospects and customers. Economic and competitive challenges require unique know-how to ensure that you're the winner.

Course curriculum

    1. Introduction

    2. Delivering Value to Price Sensitive Buyers

    3. The Importance of Stressing Value

    4. Using Consent Marketing Now More Than Ever

    5. Free and Almost Free Marketing

    6. Mining Your Customer List for Fun and Profit

    7. Community Involvement

    8. Attracting New Business

    1. The Importance of Service

    2. Making Yourself The Talk of The Town

    3. Online Marketing

    4. The Freebies That Can Lead To Serious Profits

    5. Getting Extra Mileage From Marketing and Email

    1. New Ideas and Know-How Are Now At Your Fingertips

    1. We Value Your Input

About this course

  • $37.00
  • 15 lessons
  • 0 hours of video content

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Set yourself apart and accelerate your success.

Flexible Value Pricing

Choose either 30 Day or 180 Day Course Access based on your needs and timeline - access the course as often as you like in that duration.

Meet Your Instructors

The Creator of Guerrilla Marketing Jay Conrad Levinson

Jay Conrad Levinson is the creator of the first Guerrilla Marketing book.  His books sold more than 21 million copies worldwide, appear in 62 languages and have become the most powerful brand in the history of marketing.  The "Guerrilla Marketing - Classic" lessons, feature Jay in print, audio or video.

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